WE RECOGNISE THE ADDITIONAL BARRIERS FACED BY GIRLS IN SPORT. ONE SUCH BARRIER EVOLVES AROUND SPORTS KIT IN SCHOOLS. NATURALLY, SELF CONSCIOUSNESS AND IN PARTICULAR BODY CONSCIOUSNESS CAN GET IN THE WAY OF DEVELOPMENT INTO SPORTS FOR YOUNG PEOPLE, IN MANY CASES RESULTING IN COMPLETE ABANDONMENT OF SPORT, THIS IS MORE COMMON WITH GIRLS.
SO WHAT ARE WE DOING ABOUT IT?
PLAYERLAYER ARE LAUNCHING A CAMPAIGN. “GIRLS BELONG”. ENFORCING OUR CORE MESSAGE THAT BELONGING IS (WE BELIEVE) ONE OF THE MOST POWERFUL ELEMENTS IN SPORTS, ESPECIALLY FOR YOUNG PEOPLE. WHILST WE CONTINUE TO DESIGN PRODUCTS FOR GIRLS TO PLAY SPORT WITH FOCUS ON FUNCTION AND FIT, WE ALSO REALISE THAT WE DON’T HAVE ALL THE ANSWERS AND NEED HELP BREAKING DOWN THE BARRIERS.. SO WE ARE COLLABORATING WITH AN ELITE TEAM OF BARRIER BREAKING BRANDS WHO ARE FURTHER ENABLING GIRLS IN SPORT.
