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Great Britain Wheelchair Rugby x PL

Having spent time getting to know the culture and philosophy that each other share, GBWR and PlayerLayer have entered into a kit partnership to celebrate and promote the culture of wheelchair rugby. A core element of PlayerLayer’s identity is to produce sports kit that helps athletes feel a greater connection to their team, to make them feel that they Belong.  Wheelchair rugby has long been a sport that has ensured individuals with spinal injuries and other complex disabilities can be part of a community and find where they Belong. The synergies in core values with the two organisations made embarking on a partnership feel authentic, relevant, with real meaning behind it. PlayerLayer will provide a capsule merchandise range followed by performance, training and travel kit launching after the Paralympics later this year. The partnership is aptly accompanied by a new “Belong” graphic to support the ethos of the collaboration.

"The wheelchair rugby community plays an important role in the lives of Disabled people across Great Britain. In many cases our clubs have provided a lifeline for members. The sense of belonging they feel by being part of a wheelchair club is a sentiment felt all over the country, sitting at the core of what makes wheelchair rugby such an important sport for Disabled people. We are proud to partner with PlayerLayer to deliver a clothing line that we feel expresses a core element of our sport."

Jason Brisbane - GBWR CEO

“We know the importance of belonging and team identity in a sport like Wheelchair Rugby. The athletes in the GBWR program are incredible and we hope we can help them compete at the highest level ,feel part of the program, helped by kit that fits the culture..”

Roderick Bradley - PlayerLayer Co-Founder

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