PlayerLayer has secured a new deal with Warwickshire County Cricket Club to become the Official Kit Partner for the 2017 season.
Following its acquisition of Warwickshire CCC’s previous supplier MKK, PlayerLayer was carefully selected as the next sportswear partner. It will supply all playing and training kit for all Warwickshire and Birmingham Bears teams in the 2017 season, as well as a range of replica kit, which will be available in the Edgbaston Shop.
Captained by Ian Bell, Warwickshire CCC won its fourth domestic trophy in just six years in 2016 by beating Surrey in the final of the Royal London One-Day Cup at Lord’s.
The Bears also recently unveiled its new management team, with former England international Ashley Giles returning to the club as Sport Director and former County Championship-winning captain Jim Troughton taking a new role as First Team Coach.
“We are thrilled to be joining forces with one of the country’s most historic and successful cricket clubs, Warwickshire. We can’t wait to get to work with the team on some exciting projects. We will create a powerful look on and off the pitch, one that belongs in a stadium as iconic as Edgbaston.”
Roderick Bradley – Marketing Director, PlayerLayer
“We’re committed to providing our senior and junior squads with kit that allows them to play and train at the highest possible standard, and PlayerLayer share this goal.
As part of this initial one-year term, PlayerLayer will retain the designs of our 2016 Warwickshire and Birmingham Bears playing kits, but unveil a new look T20 training range ahead of the new season. We’re looking forward to working with the PlayerLayer team.”
Gareth Roberts – Commercial Director, Warwickshire CCC