PlayerLayer and Surrey Storm Netball, the reigning Superleague champions, have signed an agreement making PlayerLayer the new Kit Partner for the next four years. The new kit was showcased in Storm’s opening match of the 2017 Vitality Netball Superleague season.
Formed in 2009 as a reincarnation of the Brunel Hurricanes, Surrey Storm erupted onto the Superleague Netball scene and have gone from strength to strength since, winning two consecutive titles in 2015 and 2016. They go in search of an unprecedented hat-trick this season, having kicked things off in impressive fashion, with three wins from the opening three matches.
Priding themselves on maintaining high levels of professionalism, determination and humility, Storm’s hard work paid off in 2015 when they lifted the Superleague trophy for the first time. A second title win followed in 2016 - the first time that back-to-back championships had been won since 2010.
“We are proud to be joining forces with Surrey Storm – a British netballing powerhouse. The success that they have achieved in their short history is remarkable – winning back-to-back titles is notoriously tough in modern-day sport. Both PlayerLayer and Surrey Storm are young, exciting brands that are hugely ambitious, so it seems a perfect partnership. We have created a look, both on and off the court, which means the Storm will look as impressive as they play.”
Roderick Bradley – Marketing Director, PlayerLayer
“After a very competitive tender process we are delighted to be welcoming PlayerLayer to the club and to be working with them over the next four years.
We have always been a club that leads the way on and off court and really pushes the boundaries of the modern game. The Superleague champions need to look the part and we know that PlayerLayer share that attitude with us, while ensuring that the practicalities of preparation and performance are taken into account.”
Gavin Baker – Franchise Director, Surrey Storm