British sports brand PlayerLayer were named as the official kit sponsor of the Le Tour - One Day Ahead 2015 event. With the goal of raising £1m for Cure Leukaemia, a team of 20 cyclists rode the entire 2015 Tour de France event one day ahead of the professional peloton.
The ride was led by former England footballer, Geoff Thomas, who defeated cancer 12 years previous, having been given just three months to live. Cure Leukaemia is a charity very close to his heart, and central to his survival story. PlayerLayer provided the team with a fully bespoke premium cycling range to ensure they were fully prepared for the 21-day challenge.
"PlayerLayer are proud and honoured to be supporting Geoff and his team in what is a truly valuable cause. His story of cancer survival is inspirational not only to the cancer community but beyond. PlayerLayer are delighted to be providing the athletes with the latest, world-class cycling kit for this exciting charity event. We wish Geoff and his team the very best and are confident they will reach their impressive target."
Joe Middleton - PlayerLayer CEO
PlayerLayer is an exciting new British sports brand. The company makes exclusive, high quality performance sports clothing which can be personalised and customised for both teams and individuals. PlayerLayer began by specialising in personalised baselayers for professional athletes and clubs in rugby, football, cricket and hockey. PlayerLayer now provides a wide range of sports clothing with the same customisation possibilities. The deeply engrained ethos of the brand professes the importance of togetherness and pride within a team or organisation. In the words of PlayerLayer “BELONG”.
“We are delighted to be working with PlayerLayer, a British sports brand which boasts a world-class cycling range. The quality of their kit is unquestionable and it will certainly ensure we are fully prepared for the challenge ahead. We can’t wait to get started.”
Geoff Thomas – Le Tour – One Day Ahead