PlayerLayer are the official kit partners of the British Bobsleigh & Skeleton Association (BBSA). The BBSA is the national governing body for Bobsleigh and Skeleton in the UK, and has been since a merger was completed between both sports in 2015.
The BBSA has enjoyed a remarkable period of success recently; securing numerous podium finishes in a number of prestigious competitions, and will hope for more of the same as the build up to the 2018 Winter Olympics in Pyeongchang intensifies. Now Britain’s most successful winter sports, Bobsleigh and Skeleton have a rich British heritage. The technical, high performance nature of both sports perfectly aligns with PlayerLayer’s brand positioning as a technical sports brand.
“As the British Sports Brand, we are naturally proud to be working with the Great Britain Bobsleigh & Skeleton teams. The BBSA’s track record speaks for itself. We hope to now become part of the Great British success story, supporting the BBSA in their ultimate quest to win medals in both sports at the 2018 Winter Olympics. It will be great to see our winter sports range showcased in the typically picturesque surroundings that are synonymous with Bobsleigh & Skeleton.”
Rod Bradley – Marketing Director, PlayerLayer
PlayerLayer is an exciting new British sports brand. The company makes exclusive, high quality performance sports clothing which can be personalised and customised for both teams and individuals. PlayerLayer began by specialising in personalised baselayers for professional athletes and clubs in rugby, football, cricket and hockey. PlayerLayer now provides a wide range of sports clothing with the same customisation possibilities. The deeply engrained ethos of the brand professes the importance of togetherness and pride within a team or organisation. In the words of PlayerLayer “BELONG”.
“We are pleased to have signed a partnership with PlayerLayer at what is a very exciting time for the sports of bobsleigh and skeleton in Great Britain. We have a proud history in both sports and are looking forward to continuing to compete with world’s best with PlayerLayer on our side.”
Richard Parker – CEO, British Bobsleigh & Skeleton Association.